With Valentine’s Day, Mother’s Day and Easter in hot pursuit of each other this year, the shops seem to be struggling to accommodate all the seasonal merchandise.  In fact, in Sainsbury’s today (bearing in mind it’s Valentine’s Day in just two days time) had an aisle dedicated to all three events.  You’d think this would mean that the stock was bursting off the shelves, but quite the opposite  - it was almost as though they were slightly flummoxed with how best to market everything and had just give up.  The aisle had lots of gaps on the shelves and I’m not talking ‘selling like hot cakes’ gaps.  These were gaps that simply hadn’t been filled.  Usually, the supermarkets try to shove the merchandise for any event down our throats, but quite the opposite was happening here.  It even confused me as Mother’s Day teddies merged into Valentine’s teddies and chocolates into Easter Eggs.  It’s a wonder I didn’t end up coming home with a Rolo Easter Egg for my husband for Valentine’s Day!  I’m just surprised they didn’t make more effort – normally they go to any lengths to get us to part with our cash.  So, there wasn’t much love in the air for Valentine’s in my local Sainsburys.  Let’s just hope the other stores are managing to rise to the occasion!