How Important is Presentation?
Currently, my main local Tesco store (I specify main, because Tesco is fast becoming like McDonalds in that they’re springing up on every corner!) is undergoing some sort of reorganisation. I wouldn’t go so far as to say refurbishment, because as yet there is no sign of cosmetic uplift. But things are being moved (quite often a bone of contention in itself when you’ve finally got to grips with where all the produce on your regular shopping list is housed). They are whole aisles that are completely bare, the other aisles are shifting location and instead of the usual professionally printed signs suspended from the ceiling directing you to the aisle you need, there are ordinary bits of white paper stuck haphazardly to the ends of shelves telling customers what they’ll find if they venture further down the aisle. Now, this may seem daft, but it spoils my supermarket shopping experience slightly and not for the reasons you may assume. It’s not so much to do with the inconvenience, but more to do with the presentation of the store. Ridiculous really when you consider that I can still buy everything I’ve gone in for (although it may take slightly longer to find), but I suppose it goes to show how much we really are sucked in by all the additional marketing and presentation. While the store is undergoing this transition, I’ll simply go in and get what I need, getting out as quickly as possible. Where all the usual bells and whistles in place I’d be more inclined to stay and browse, probably leaving the store with a couple of items I really don’t need! So, I suppose if the presentation of my supermarket is so important to be I should be eagerly awaiting the result!









































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