Do you ever observe other people’s grocery shopping when you’re at the checkout (maybe I’m just weird!) and make assumptions about them? I often guess at character traits simply by looking at what people pop on the conveyor belt (yes, I must be weird!)

So, you’ve got your frugal shopper who you can tell has gone around the supermarket and stuck fast to the items on their shopping list, not allowing themselves to be tempted by anything they didn’t go in for. They usually have several supermarket own economy items and may have the odd BOGOF, but only on items they need such as toilet roll. Then you’ve got your extravagant shopper, who is quite the opposite - they choose all the top notch supermarket brands and the most expensive brands and usually have the odd cashmere jumper that they’ve picked up impulsively (whoever would’ve guessed Tesco does Cashmere they remark to themselves). Then there’s your student on a budget - they have a mix of economy products, plenty of big packs of pasta, a few fish fingers and the obligatory alcohol of course! The bargain hunter picks up anything from the marked down section and gets all the promotions going (whether they need them or not). And me, I hear you ask? Well, I can fall into all many of the categories depending on my mood, but with my nappies, baby wipes, baby formula, nappy sacks and rusks being scanned through, there’s no denying I’m a Mum!