When is an Offer actually an Offer?

Sale SignAre we actually saving money when we succumb to all these ’special offers in the Salesupermarket? What is it about them that seems so attractive? I get sucked in almost every time, coming home with bagfuls of stuff that if I’m brutally honest with myself, I don’t really need! But then is it about need? Is the point of an offer to treat ourselves to things we wouldn’t normally buy? But then it’s not really an offer is it, because if it isn’t something we would normally buy, then we’re not actually saving money, we’re spending more! My favourite sorts of offers are BOGOFs. No, I’m not being rude - I’m talking about ‘Buy One, Get One Free’. If you go for your supermarket shop and lots of the things on the shopping list you made before you left home are on BOGOF then you’re saving in the long run. And the same goes if the items on your list, are reduced. In that case you’re benefiting from the offer. My problem is, as soon as I go into a store and see the reduced labels or special offers signs, I start looking at items I wouldn’t normally dream of buying and leave the shop delighted with my ‘bargains’. This is short-lived when I get home, unpack and realise I’ve actually bought a load of tat that will sit in the bottom of the drawer! Do you think I’ve got a problem?

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