Let me give you a couple of examples. Ok, so there’s a certain store in Nottingham that has its range of maternity clothing downstairs, but no lift. So there I was, pregnant, with cash in my pocket to spend on some lovely new maternity clothes, but as I already had a baby, I didn’t really fancy bumping the pram and my bump down the stairs to see what they had on offer! So, me, my money and my eagerness to spend took ourselves off to another store for some jeans, tops and jumpers. Therefore, the offending store had just missed out on a sizeable sale. I’m sure I’m not the only one who’s taken my custom elsewhere. Then there’s the time recently that my husband and I went to a Clarks to get our toddler a new pair of shoes. We also had the baby with us and the double pushchair. Walking into the shop we couldn’t see the children’s shoes and were informed that they were upstairs. “Ok, where’s the lift?”. “There isn’t one”! So, we had to leave the pushchair downstairs in the shop (where there wasn’t much room) and take the children upstairs. This was ok as there were two of us. But what do all the other mothers do? Answers on a postcard please…